Glossary
Types of virtual showroom (3D, immersive, interactive, online)
01
3D showroom
Refers to visual quality: photorealistic renders and accurate building and unit modeling. It is the minimum baseline today; without solid 3D content, the experience falls short for off-plan buyers.
02
Immersive showroom
Refers to depth and scale: smooth transitions and tours that support the project's aspirational positioning. Immersion separates a premium experience from a correct but flat presentation.
03
Interactive and online
Interactive: the visitor picks floor, unit, or amenity. Online: browser-based, no install, shareable via link and WhatsApp. Atisbo combines all four dimensions in one showroom per project with its own URL and sales dashboard.