Glossary
Digital real estate showroom
Definition
It is the interactive commercial layer of the development: not just renders, but organized inventory, unit spec sheets, 360° tours, and lead capture. Atisbo deploys each project on its own URL (your-project.atisbo.app) with a dashboard for the sales team.
Virtual, digital, and real estate: synonyms
Search and RFP language mixes virtual showroom, digital property showroom, virtual showroom for real estate, and 360° virtual tour with availability. They describe the same commercial need: selling off-plan through a navigable online experience. The useful distinction is not the label but whether the solution integrates masterplan + inventory + leads or only delivers a visual piece (e.g. a standalone 360° tour).
What it typically includes
Navigable masterplan, immersive tours, updated availability, forms and integrations (WhatsApp, calendar, optional CRM), visit analytics, and project branding. Mature platforms add sales intelligence: scoring, pre-qualified leads, and follow-up.
How to evaluate platforms
Ask for a demo against a checklist: real-time inventory from the sales dashboard?, 360° inside the tour flow?, dedicated URL per project?, what data arrives with each lead? Compare typologies (tower, lots, modular) and recurring costs. Extended guide: blog «Virtual showroom for real estate» and the virtual showroom guide.
When it makes sense
In pre-sales or commercial relaunches, when you need a single source of truth for buyers, brokers, and campaigns — especially when inventory changes week to week.