Glossary
Virtual showroom vs 360° tour
01
What a standalone 360° tour solves
It lets buyers «step inside» a unit or amenity and creates visual impact. But it leaves them without building context, unit comparison, and up-to-date commercial availability.
02
What the virtual showroom adds
It integrates exterior tour, floor navigation, unit sheets, 360° where applicable, forms, and analytics. Buyers don't jump between PDF, spreadsheet, and video: everything lives in one URL.
03
How to evaluate market proposals
If an offer says «immersive showroom» but only delivers a 360° viewer without masterplan or stock, you're buying a piece, not the full commercial tool. Ask for concrete definitions to avoid costly confusion.