Glossary
Off-plan pre-sales and virtual showroom
01
The intangible problem
With no visible construction, the buyer decides with renders, floor plans, and trust in the developer. If materials are fragmented (stale PDF, separate spreadsheet, WhatsApp renders), the sales conversation starts with explanation, not closing.
02
Context in Argentina
Pre-sales often involve meaningful down payments and installment financing over months. Early absorption pace protects margins: when presentation is ambiguous, reservations slow and repetitive questions pile up on the team.
03
Role of the showroom
One link aligns buyers, brokers, and campaigns on the same inventory source. Leads arrive with closing questions («what does the east-facing 3-bedroom ask for?») because they already explored the project online.